A Ticket to the Reopening

Remember the days of live and in-person sporting events, concerts and theater shows? Vivid Seats does. It connects millions of fans with thousands of ticket sellers across hundreds of thousands of events each year.

Today’s announcement that it will merge with SPAC Horizon Acquisition Corporation HZAC is a welcome sign of confidence in the reopening of the U.S. economy. 

Horizon warrants trade under the ticker HZAC/W.

Vivid Seats distinguishes itself from competitors such as Live Nation and StubHub with its Vivid Seats Rewards customer loyalty program. Through the program, ticket buyers earn cash back on every purchase. Rewards Cash is redeemed in the Vivid Seats app. 

Vivid Seats also offers a 100% money-back guarantee. This guarantee was sorely tested during the pandemic, as customers with tickets to cancelled events could request a full cash refund if they did not want a voucher for a future event. 

Vivid Seats handling of the refunds was one factor in its earning a spot on Newsweek’s list of America’s Best Companies for Customer Service in February. 

Vivid Seats is counting on its loyal customer base to be eager to return to live events as more and more are being offered.

As they put it, “Vivid Seats is poised to benefit from pent-up demand created during the pandemic as fans are craving the opportunity to see their favorite sports, concert and theater events.” With ever-increasing events allowing live fans, and more anticipated to do so as the reopening moves along, that seems fair to say.